PR and communications leaders have announced a new initiative to offer accountability when it comes to diversity and inclusion in the field.
The Diversity Action Alliance, a coalition that was founded to push for more diversity in the communications industry, has asked top agencies and corporations to publicly commit to report their diversity numbers and progress on inclusion and equity in the workplace.
The alliance is following the ACT model—and “T” segment demands robust tracking and measurement of what many organizations guard as highly sensitive material. The new partnership hopes to overcome worries about data security and transparency to offer a real benchmark for leaders.
The PR industry has long struggled with improving diversity among its many practitioners and leaders and available public data shows that a there is still an achievement gap despite years of messages about the need for greater diversity.
In 2018, 74% of PR pros were white/non-Hispanic, and only about 7% of pros were Black.