When lives depend on it, how can you ensure your message cuts through the noise?
Hurricane Florence, now a Category 4 storm with winds up to 140 mph, could become a Category 5 monster before making landfall along the coastline of the Carolinas and Virginia. In many areas, officials and residents are preparing for intense rain and flooding, and more than 1 million people have been ordered to evacuate.
Locals have been boarding windows and filling sandbags, but communicators are still working to get the message out that the storm is exceedingly dangerous—and that those who can leave should get out of town.
Twitter an essential channel
Authorities used Twitter to share evacuation orders:
Evacuation has already been ordered for Virginians in Hampton Roads and other areas inside Zone A in anticipation of Hurricane #Florence.