Communicators: Video 101 for newbies

Follow our easy-to-use tutorial to produce videos that are easy, inexpensive and engage employees

Take a quick poll of your co-workers and ask them the following question: Would you rather read an article or watch a video with the same information?

What were your results? Chances are the majority of your co-workers (if not all of them) chose video.

But the use of video in corporate communication is often a source of headaches—after all, it’s not as simple as writing and posting copy to your company intranet. It take things like—gasp!—resources. Time, money, equipment and know-how are all key pieces to the video puzzle.

But as difficult as it may seem initially, Doug Simon, president and CEO of corporate video production studio D S Simon Productions, says producing video isn’t as hard as it looks (with the proper resources) and, frankly, using it as a means of communication should be a no-brainer.

“The use of video is important because it is the most compelling way to communicate,” Simon said. “It’s the simple question of why is television so popular and newspapers are waning?

“If people have a choice between a visual, more impactful approach, or simply the written word, historically it’s no contest.”