Conference blog: The five drivers of brand advocacy–and where to find your brand’s advocates

Couldn’t make it to Ragan’s 2012 Advanced Social Media Strategies for PR, Marketing and Corporate Communications in San Jose at Cisco headquarters? Follow our live blog throughout the day for hot tips from a stellar line of communicators. 

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Sean O’Driscoll–@seanodmvp on Twitter—and co-founder of Ant’s Eye View discusses how to turn fans into advocates through influencer engagement.

Advocates are defenders of your brand. Advocates don’t just love your brand, they’ll go to bat for you.

There are five drivers of brand advocacy:

Jeanette Gibson– @JeanetteG on Twitter–Senior Director of Social & Digital Marketing at Cisco, shares her top tips for integrating social media into your marketing plan through SMEs (social media experts) and ambassadors.

Gibson kicked off the first session of the morning explaining that social media is an acceleration of word of mouth marketing. Social media creates more conversations through content marketing on the Web. Cisco has a powerful internal network that supports social media activity. But, as #RaganCisco attendees have heard often throughout the conference, this advocacy of social media efforts doesn’t come without a strong strategy.

How does Cisco nurture social media evangelists and experts? Here are 5 tips:

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