Connecticut has spent $20 million on PR campaigns: Too much?

Gov. Daniel Malloy has drawn fire for the tens of millions of dollars his state has paid out to 27 public relations firms.

That’s what the Hartford Advocate is asking about the State of Connecticut, which dropped that amount on various campaigns—from rebranding the University of Connecticut Health Center to promoting seat-belt use.

An aide for Gov. Dannel Malloy had this to say to the Advocate:

“It sounds like a lot of money,” Roy Occhiogrosso, one of Malloy’s top policy advisers, says of the state’s public relations spending. He acknowledges that, when Malloy took office in January, the governor’s media staff was “surprised at the extent to which outside consultants were being used for that.”

The state’s House Republican Leader, Lawrence F. Cafero Jr., isn’t so forgiving.

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