Consumers are greener than you think

Despite the recession, 35 percent of consumers said they will still pay more for “environmentally friendly” products, according to a study by market research firm, Mintel. A similar study (from Penn Schoen Berland, Landor Associates, and Burson-Marsteller) released Monday echoed the results of the Mintel survey. The 2010 Corporate Social Responsibility Perception survey found that 75 percent of consumers think it’s important for companies to be socially responsible. And 38 percent are w…