Social media managers at Cadbury had an abnormally busy Easter.
Cadbury staffers can now take a much-needed break after having to field thousands of consumer complaints on Sunday about the placement of the word “Easter” on the brand’s candy packaging.
For example, WesternJournalism.com reported that what was once Cadbury’s “Easter Egg Trail Pack” is now labeled the “Egg Hunt Pack.”
“Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this – it is very obvious through the packaging that it is an Easter egg,” a spokesperson told WJ.
Cadbury did remove the word “Easter,” but only from the front of the packaging. On the back, the copy reads: “Your Easter Egg has been made with Cadbury Daily Milk.”
Despite brand managers’ deflections, some consumers felt this was as an unwelcome move toward removing religion from the marketing equation. Many aired their grievances on Twitter: