Consumers willing to trade privacy for safety on COVID-19

According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.

How invasive are you allowed to be to help protect people from the COVID-19 virus?

As some cultures have adopted ideas like cellphone tracing and other invasive forms of data collection to help track the spread of the virus, many have asked how much surveillance and monitoring consumers will tolerate.

According to the latest update to Edelman’s Trust Barometer, if organizations can tie their efforts to preventing the spread of the coronavirus, consumers might be willing to capitulate on some issues.

Consumer Opinion of Data Permissions

Image courtesy of Edelman.

To see all of Edelman’s latest findings, including the huge gains in trust for government around the world, check out their spring update to the 2020 Trust Barometer.

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