Content creation vs. content sharing

They’re both valuable content marketing tools, but you must strike the right balance.

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A strong content marketing strategy is all about balance.

Brands should cultivate an appropriate mix of industry-level expertise, along with promotional posts and content about their own products and services. Too much reliance on one of these will either lead you to come up short in reaching your marketing goals or cause people to tune out altogether.

So, how do you find that balance? And how do you go about getting buy-in from the exec level for creating this mix?

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