Content fuels Verizon purchase of AOL for $4.4 billion

In a press release full of business-speak, the mobile communications giant explained that written content, video and advertising are behind the big acquisition.

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Verizon announced Tuesday it is paying $4.4 billion to acquire AOL, and the biggest draw for the telecommunications firm was AOL’s content offerings.

A press release from Verizon states:

AOL is a leader in the digital content and advertising platforms space, and the combination of Verizon and AOL creates a scaled, mobile-first platform offering directly targeted at what eMarketer estimates is a nearly $600 billion global advertising industry.

Websites including The Huffington Post, TechCrunch, Engadget and were a major selling point, as well as “over the top” video (abbreviated “OTT” in the release) and “programmatic advertising platorms.”

Verizon CEO Lowell McAdam added this jargon-filled quote to a release loaded with it:

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