It’s tough to read anything about the advertising and marketing fields these days without seeing something related to content marketing. But how far has content marketing come?
A new infographic asks this poignant question: Is content marketing traditional advertising’s new rival?
Here are some facts:
• Companies with more than 1,000 employees are currently using an average of nine content marketing tactics.
• 51 percent of business-to-business marketers plan to increase their spending on content marketing in the next year.
• Business-to-business marketers allocate a little over a quarter of their total marketing budget to content marketing.
That seems to make a strong case for content marketing at the very least starting to rival traditional advertising, but where are you willing to bet your (or a client’s) budget?
Check out the full infographic below to see which fighter packs the most punch: