Marketing Content marketing vs. traditional advertising Fighters, to your corners. By Kevin Allen@kevin_j_allenSept. 4, 2013 SHARE Ragan Insider Premium Content A new infographic asks this poignant question: Is content marketing traditional advertising’s new rival? Here are some facts: • Companies with more than 1,000 employees are currently using an average of nine content marketing tactics. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.