Could a robot do a PR pro’s job?

New technology allows PR pros to run some things on autopilot while making it easier to tackle the kinds of personal and creative work that bots can’t replicate.

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“The PR tech tester is a professional who quickly learns that a critical part of the communications strategic process is how you use technology in your planning for better monitoring and measurement, channel distribution, optimized content and stronger relationships via your brand communications.”

Automation examples There a plenty of ways to automate repetitive tasks involved in managing media relations. Here are a few:

• Going to Twitter to research contacts before pitching them? Try Rapportive. It shows their recent updates in your email client.

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