Creepiest story you’ll read today: On the Web, companies know more about you than you think

Ever heard of a company called [x+1]? (Yeah, weird name.) As part of a series about online privacy, The Wall Street Journal published an investigation today about the company that’s sobering, maybe even chilling. Scoop is companies hire [x+1] to help determine if you’ll be a good customer before you’ve shared any information with the company. How do they do it? “Firms like [x+1] tap into vast databases of people’s online behavior — mainly gathered surreptitiously by tracking…

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