Crowdsourcing gone wrong: Mountain Dew effort hijacked
The soft drink maker asked Internet users to name its latest drink. The top responses were ‘Diabeetus,’ ‘Hitler did nothing wrong,’ and—you get the point.
Social media has made crowdsourcing a favored tactic among marketers.
Problem is, sometimes the “crowd” is made up of people who are out for jokes or blood, or both. Just ask Mountain Dew. Someone hijacked Dub the Dew, which is the soft drink maker’s attempt to crowdsource the name of a new green apple flavored drink.
Names voted to the top of the list included: “Diabeetus,” “Cumsplosion,” “Hitler did nothing wrong,” and “Nuka Cola.”
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