‘Crown jewel of all bad pitches’ comes from a journalist

Mike Hendricks, a columnist at the Kansas City Star , applied for a PR job not long ago. You must read his e-mail exchange with the contact at the PR firm, which Bad Pitch Blog has posted. (“I would be happy to submit an application, but I’d hate to be wasting your time and mine if it turns out this is some minor league position with a paltry salary,” Hendricks wrote in a e-mail.) After reading the exchange, enjoy Bad Pitch Blog ’s Richard Laermer tear the columnist to shreds. “I…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.