Crystal Pepsi is coming back—via ‘The Oregon Trail’
The cola company announced the return of its iconic 1990s drink through a nostalgic online game. Its senior marketing director called the move ‘totally rad.’
On Wednesday, PepsiCo said it was bringing back the clear cola for a limited time. Canadian consumers can buy a bottle on July 11, and it will be available in United States on Aug. 8.
To make fans of the 1990s even more excited, Pepsi is bringing the bottles back via virtual “Oregon Trail” wagons. From its company blog :
To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on the popular 90s computer game “The Oregon Trail.” Can your wooden station wagon make the journey? Log on to www.crystalpepsi.net starting July 7 to play The Crystal Pepsi Trail.
“We’ve always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back,” said Stacy Taffet, Senior Director, Marketing, Pepsi. “What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!
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