Transportation company CSX is getting satirical in its content marketing efforts this holiday season.
Craig Waarheid is a fictitious conspiracy theorist and supposed former CSX employee who is espousing the “Claus Conspiracy.” He posits that Santa Claus is using CSX trains using “to deliver presents to children,” according to a company press release. CSX’s release is titled “CSX Responds to Claus Conspiracy Assertions” and serves as a pretty wonderful parody of corporate crisis communications. It begins, “CSX has taken a number of actions recently to respond to assertions made by conspiracy theorist Craig Waarheid. Craig continues to publicize his theory about Santa using CSX trains to deliver presents to children, and CSX is promising to provide full disclosure regarding his findings.”