Customers and pundits blast AT&T’s response
AT&T is in the middle of a public relations mess. Heavy iPhone use has made AT&T’s cell service spotty, which is irking its customers. How did the company respond? With a YouTube video starring an AT&T spokesman named Seth, who fails to apologize to customers. “Instead of generating understanding and goodwill, a video appearing on YouTube has been mocked by angry customers, social media experts, bloggers and commenters as defensive and too little too late,” Rita Chang wrote for Advertis…
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.