Customers and pundits blast AT&T’s response

AT&T is in the middle of a public relations mess. Heavy iPhone use has made AT&T’s cell service spotty, which is irking its customers. How did the company respond? With a YouTube video starring an AT&T spokesman named Seth, who fails to apologize to customers. “Instead of generating understanding and goodwill, a video appearing on YouTube has been mocked by angry customers, social media experts, bloggers and commenters as defensive and too little too late,” Rita Chang wrote for Advertis…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.