I’ve heard of customers being pissed off, but this incident take it a tad too literally. In the U.K., retailer Harvey Nichols angered patrons when an advertisement for a recent sale featured models who appear to have urinated themselves. The promotion is accompanied by the tagline, “Try to contain your excitement.” A spokeswoman for the store told Huffington Post that the campaign was a play on a line in “Pretty Woman” when Julia Robert’s character exclaims that the opera was so good, she almost peed her pants. Obviously.
It’s still probably best to relieve yourself in the restroom, although advertisements might soon follow you there. The Los Angeles Times reports that public bathrooms mirrors could be the next big marketing medium.