Customers persuade Kraft to take dyes out of mac and cheese

The company initially removed some artificial colors from food products in response to a 2013 petition, but is only removing them from its flagship product now.

Ragan Insider Premium Content
Ragan Insider Content

If you’re surprised to learn that the orange hue of Kraft Macaroni and Cheese is a result of food dye, you may be pleased to know that the company is changing it.

Kraft previously removed some controversial dye ingredients from some of its kid-targeted products. That move came following a 350,000-signature petition started in 2013 calling for the change, but it took a couple of years for the company to make the switch in its signature product.

In a statement from Kraft meals division Vice President of Marketing Triona Schmelter, the company stopped short of admitting that consumer pressure for more natural ingredients had anything to do with the change. She said:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.