When it comes to beauty products, CVS Health is becoming more transparent—starting with its marketing images.
On Monday, the drugstore chain announced that it was banning photo manipulation such as Photoshop on its own images for makeup and beauty products—and it’s pushing the other brands it sells to do the same.
Coming soon. The CVS Beauty Mark to support a more positive self image in women and girls by promoting more realistic beauty imagery.#realisbeautiful #CVSBeauty https://t.co/FlRGofTKU5 pic.twitter.com/J0bgZZbH58
— CVS Pharmacy (@cvspharmacy) January 15, 2018