Writing & Editing David Ogilvy’s writing wisdom holds up 31 years later The ‘father of advertising’ laid out his rules for writing in a 1982 memo. The tenets of avoiding jargon, keeping it brief, and valuing clarity haven’t changed. By Kevin Allen@kevin_j_allenNov. 7, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.