Debunked: The truth behind 7 Twitter myths

At first, they think it’s inane. Then, they start to get it, which leads to the “lightbulb moment,” and that’s followed by quasi-addiction (or more than quasi in some cases).

For a service so simple—people with some modicum of tech savvy and some level of common interests sharing 140-character bursts of insight, news, or links—the intricacies of Twitter mastery can be maddening.

To help those who’ve figured out that Twitter does have value but still struggle with how to maximize it, here are seven common misconceptions in need of correction.

Myth 1: The torrent of information is overwhelming. How can anyone possible absorb all of this?

Truth: That belief isn’t technically a myth, but it is thinking about Twitter the wrong way. Twitter—at least once you get beyond a relatively modest number of followers—isn’t like a drinking fountain, in which you need to capture every drop lest you be wasteful.