Then things got really bad.
The company, Hornet Signs, initially responded to complaints on its Facebook page (an example: on a post about a decal depicting the foam fingers people hold up at sporting events, a commenter replied, “I’ve got an iconic finger for you!”) by stating that the decal of the woman in the truck wasn’t for sale and that it was, instead, a “marketing experiment.”
“Let’s embrace the situation and take this opportunity to help victims of abuse all over this great country,” the company wrote in a Facebook message. Later on, it asked people to “share what others are doing to bring awareness and solutions to this disturbing social issue.”
All the while, the company posted head-scratcher polls asking, “Which will receive more publicity, controversy or compassion?” and whether the company should sell the decal on eBay.