‘Deepfake’ video of Facebook CEO raises red flags for PR, news outlets
The social media platform is keeping a phony Mark Zuckerberg ‘world domination’ video up on Instagram without marking it as fake, deepening concerns about such media manipulations.
Facebook is moving cautiously when it comes to removing fake videos—a new wrinkle that threatens to worsen the brand’s reputation for authenticity and accurate news.
It also raises concerns about how such manipulations could be used to damage personal and corporate brands.
The latest video, a creation by an artist exhibiting a gallery show about fake video technology, was uploaded to Instagram and immediately garnered scrutiny for its content: Mark Zuckerberg appears to credit a shadowy organization called Spectre with teaching him how to dominate the world. (Spectre is the sinister organization in the James Bond books and films.)
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Tags: deepfakes, misinformation
