The idea was to have a fun, flirtatious campaign for passengers high in the sky.
Napkins with Coca-Cola branding would encourage fliers to make a connection with their fellow passengers. The napkin offered a blank for a phone number, along with plenty of encouragement.
However, in the midst of the #MeToo movement, the messaging on the airplane napkins was ill-considered. Delta and Coke are apologizing.
It started with 33 words on napkins advertising Diet Coke:
“because you’re on a plane of full of interesting people and hey … you never know,” the front teases.
The back nudges further, emitting a shocking amount of peer pressure from a paper square:
“be a little old school. write down your number & give it to your plane crush. you never know …”
Some passengers, like Terry Pendergist, thought the napkins were “Pretty funny.”
But others said they were creepy and unwelcome.