Efforts to stay neutral in the heightened national gun debate are landing national corporations in uncharted waters.
While many businesses walked back relationships with the National Rifle Association after a school shooting spree killed 17 teens in Florida, some companies have been trying to strike a balanced message.
Delta Airlines, headquartered in Atlanta, attempted to defend its relationship with the NRA.
Delta Air Lines held out against the pressure — for a few hours. A spokesman at first defended Delta’s flight discounts to the NRA’s annual convention in Dallas in May as “routine” for large groups. The airline “has more than 2,000 such contracts in place,” a spokesman told the liberal outlet ThinkProgress on Friday night.