Desire to tweet stronger than the urge to smoke, drink

That’s according to a University of Chicago research team that found a way to measure the willpower of 205 people between the ages of 18 and 85.

The Guardian outlines how the study worked:

“The participants were signaled seven times a day over 14 hours for seven consecutive days so they could message back whether they were experiencing a desire at that moment or had experienced one within the last 30 minutes, what type it was, the strength (up to irresistible), whether it conflicted with other desires and whether they resisted or went along with it. There were 10,558 responses and 7,827 ‘desire episodes’ reported.”