That’s the crux of a new book from Jeff Domansky, CEO of Peak Communications, “PRoactive: The Public Relations Job Hunter’s Guide.”
Domansky says that, despite the country’s economic woes, the job market in public relations continues to grow. To buttress this point, he offers a handful of compelling stats, including:
• 24 percent growth in PR jobs forecast by 2018;
• 93 percent increase in PR job listings (November 2009 through May 2011);
• 307 percent more “social media marketing” job listings (November 2009 through June 2011);
• 34 percent of PR professionals will reach retirement age in the next four to seven years.
“PR job hunters must source these difficult-to-find job openings and must also make a special effort to be found easily in social media,” Domansky explains, appropriately enough, in a press release.