Despite rumors, Budweiser’s Clydesdales are here to stay
Recent reports suggested the iconic horses would be moved to the stables in favor of millennial-friendly marketing. The beer’s brand managers say it isn’t so.
A Wall Street Journal report claimed that Budweiser would bump the horses for ads featuring Jay Z and zombies. Tripp Mickle reported Sunday:
After years of developing advertising and marketing that appeals to all ages, AB InBev plans to concentrate future Budweiser promotions exclusively on (21-27 year olds). That means it won’t trot out the traditional Budweiser Clydesdales for this year’s holiday advertising. It means February’s Super Bowl ads will feature something more current than last year’s Fleetwood Mac. It means less baseball and more raves with DJ group Cash Cash.
I just found out that @Budweiser decided to “scale” back the Clydesdale Christmas commercialsððð! ðð£ð #LifeIsOver
— Unbridled Cowgirl (@UnbridldCowgirl) November 25, 2014
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