Just as Meerkat was riding high on a wave of popularity, grabbing users en masse at the South by Southwest Interactive conference, Twitter pulled the rug from under its dancing feet.
Twitter, which confirmed its acquisition of Meerkat competitor Periscope for $100 million, has limited Meerkat’s access to the Twitter graph. Basically, it makes it harder (almost impossible) for users to find people to follow on Meerkat. Adding insult to injury, Twitter only gave Meerkat founder Ben Rubin a two-hour notice.
“We are not naïve. We knew it was coming,” Rubin told Fast Company. “We thought that we would at least get a week notice—a fair game.”
In an interview with Re/code, Rubin talked at length about his company’s future: