Writing & Editing Diet Coke denies new ads include drug references The ads feature the tagline ‘You’re on,’ which, when accompanied with the word ‘Coke,’ has a very different meaning than the one the drink maker claims was intended. By Kevin Allen@kevin_j_allenMarch 7, 2014 SHARE Ragan Insider Premium Content This is real. Coca Cola’s new slogan really seems to be “You’re On Coke.” pic.twitter.com/3sTHTFPmXO — David Roth (@david_j_roth) March 1, 2014“You’re on coke.” I see what you did there, @DietCoke! pic.twitter.com/P3QsWOkLEg — John McDermott (@mcdermott) February 24, 2014 To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.