This time it’s Diet Coke, and the campaign is “ReTweets of Love.”
If you share your deep passion for Diet Coke on Twitter, there’s a chance (likely a small chance, but a chance no less) that the brand will use it to create “jewelry, framed artwork, a large-scale outdoor mural in New York City or even in the pages of their favorite magazine,” according to the brand’s press release.
The surprise will be tailored to the tweet. Think of it as an epic retweet.
Danielle Henry, Coca-Cola’s group director of integrated marketing content for North America, said the campaign would give back some of the love that the brand’s fans have given: