DiGiorno takes advantage of viral Little Caesars video

The frozen pizza brand threw barbs at the takeout chain when the latter lagged in responding to a tweet making the rounds online and in headlines. Here’s what communicators can learn.

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DiGiorno’s social media team showed it was “hot ‘n’ ready” to spar with Little Caesars over a viral video.

On Saturday, a Little Caesars customer tweeted the following video, which made it look as though a shopping cart full of DiGiorno pizza boxes were waiting to be baked and passed off as the chain’s own pies:

this can’t be happening right in front of me pic.twitter.com/9R7jwuUbB6

— vin🏁 (@vinandwesson) October 6, 2018

Eater reported:

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