Good morning, PR pros:
When sharing your message online, it’s crucial to consider copyright.
For President Donald Trump, a miscalculation resulted in his tweet being struck down by Twitter’s content moderators.
He tweeted a short video yesterday which used a Nickelback video to push his theory of the case against impeachment. The politics aside, this tweet reveals a more universal problem regarding the use of internet meme culture to share important messages.
Go to the tweet this morning, and you will find a note from Twitter saying the copyright holder has asked for the content to be taken down.
This isn’t the first time the president has run afoul of copyright on Twitter. Warner Bros. took action earlier this year when a Trump tweet featured part of the soundtrack from “The Dark Knight Rises.”
Remember that cultural items like films, art, music and more are copyrighted by the creator, or the company who owns the rights—including memes. If you are concerned about your work running into the digital firewall that is copyright law, pay for the rights or use something with a creative commons license.
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