Digital firm turns reporters into rock stars—and raises $10,000 for a nonprofit

To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.

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But can they spin music?

That’s the question digital communications agency Horn wanted to find out. For its month-long campaign, it turned 14 top reporters into disc jockeys and helped raise $10,000 for the nonprofit One Laptop Per Child. HORN wins the award for Best Event or Stunt in PR Daily’s Digital PR & Social Media Awards because the agency brought together several different industries, all in the spirit of helping one charity.

PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).

This event was part of HORN’s holiday campaign, Tech the Halls, a national fundraiser for One Laptop Per Child. HORN teamed up with the nonprofit and a music startup,, a social listening platform that lets users DJ online together.

HORN brought together the reporters for a nationwide music competition for one day, with reporters competing head-to-head for the charity. The event raised $10,000, which is enough money to provide 50 laptops for students with disabilities.

Here’s some inspiration from HORN as you gear up for this year’s holiday season:

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