Digital marketing lessons from the Ted Cruz campaign announcement
The senator has been raked over the coals since announcing his run for president, particularly for failing to register the TedCruz.com domain.
U.S. Sen. Ted Cruz may be the first to officially announce his candidacy for the 2016 Republican nomination for president, but he’s not exactly proving to be a leader in digital marketing.
TedCruz.com, for example, bears a decidedly non-Cruz message of “Support President Obama. Immigration reform now!” Mother Jones reports that an Arizona attorney, also named Ted Cruz, owns the domain.
Sen. Cruz also does not appear to own TedCruz2016.com. An Omaha-based design firm called 92 West owns it on behalf of a client that the firm refused to disclose to Mother Jones.
You have to go to TedCruz.org to get the senator’s website for his presidential bid.
During the better part of the day Monday, the hashtag #TedCruzCampaignSlogans was a nationally trending topic on Twitter. It was full of the left-leaning social snarkery we can likely expect on the social venues over the next 21 months.
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