The ads compare sexy photos of models Hannah Davis, Chrissy Teigen and Nina Adgal (their “DirecTV” selves) with pictures of them as a frumpy cat lady, a disgruntled wearer of “mom jeans” and a lunch lady smoking a cigarette (their “cable” selves).
The final ad in the series closes with this line: “Don’t be like that other Hannah, Chrissy and Nina. Get rid of cable and upgrade to DirecTV.”
Dr. Robyn Silverman, a body image expert, told ABC News, “People will look at that and say that is not OK. We can’t demean the working class.'”
“[DirecTV] is guilting us into not getting it,” wrote The Hollywood Reporter’s Stephen Galloway. “These girls are hot, they look phenomenal, but if they don’t get DirecTV, they look awful.”
Sports Illustrated has already come under fire for the cover of its swimsuit edition, which features model Hannah Davis pulling her bikini bottoms down in a racy pose.