Good morning, PR pros:
If you’d like to start a heated office debate, ask your colleagues how they pronounce “GIF.”
Though some contend that the soft “g” pronunciation—as in giraffe—is the way to go (including GIFs’ inventor, Steve Wilhite), others argue that it should be said with a hard “g”—as in gopher—because the acronym stands for “Graphic Interchange Format.”
Hoping to end the arguments, The J.M. Smucker Co. partnered with Giphy to release limited-edition jars of Jif peanut butter that proclaim “GIF” is to be pronounced with the hard “g”:
If you've ever called a GIF a JIF…we forgive you!!!!
— GIPHY (@GIPHY) February 25, 2020