Disney, Salesforce and Mastercard chiefs exit; Jif and Giphy partner to end the ‘GIF’ debate; and Walmart merges e-commerce and traditional teams

Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more.

Ragan Insider Premium Content
Ragan Insider Content

Good morning, PR pros:

 If you’d like to start a heated office debate, ask your colleagues how they pronounce “GIF.”

Though some contend that the soft “g” pronunciation—as in giraffe—is the way to go (including GIFs’ inventor, Steve Wilhite), others argue that it should be said with a hard “g”—as in gopher—because the acronym stands for “Graphic Interchange Format.”

Hoping to end the arguments, The J.M. Smucker Co. partnered with Giphy to release limited-edition jars of Jif peanut butter that proclaim “GIF” is to be pronounced with the hard “g”:

If you've ever called a GIF a JIF…we forgive you!!!!

…but, so it never happens again, we've made some GIFs (and a collectible jar) with @JIF to clear things up

➡️https://t.co/oaWr8yTdVN pic.twitter.com/HTyl9McPpa

— GIPHY (@GIPHY) February 25, 2020

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.