In a radio ad, the company playfully suggested that petting a pit bull is “risky” behavior. A pit bull advocacy group called out McDonald’s, and the fast feeder issued this tweet: “We apologize for running a local ad insensitive in its mention of pit bulls. We didn’t mean to offend anyone and the ad is being pulled.”
Several comments on a PR Daily story about the incident made light of the situation. “Wow, you’d think [McDonald’s] just burnt down an orphanage,” wrote commenter PR Pat. “Thank goodness for all these [politically incorrect] comments, it keeps PR folks employed.”
Pit bulls, as opponents of the ad noted, are an unfairly maligned breed because of the misinformation that ads (such as the one from McDonald’s) spread.