Do you have a good answer for ‘What do you do?’

It can be a particularly difficult question for a PR professional to answer. This PR pro came up with three easy points to help.

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After I answered the question, I immediately regretted it. Wow, I thought, my job sounds lame and incredibly boring. Yes, I do those things (and way more), but that’s not exactly what I do. So I came up with three easy-to-understand descriptors that make my job sound as valuable as it really is:

Educate. Content marketing plays a large role in educating. Consumers are always looking for answers, wondering where they can find a solution to their problem. Posting weekly to the blog about various topics doesn’t just increase search engine optimization, but customers are learning about our industry and our company. If a customer or an employee has a question, I’m here to help answer that question, whether it’s through e-mail, a letter, face-to-face, a blog post, or another avenue.

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