After I answered the question, I immediately regretted it. Wow, I thought, my job sounds lame and incredibly boring. Yes, I do those things (and way more), but that’s not exactly what I do. So I came up with three easy-to-understand descriptors that make my job sound as valuable as it really is:
Educate. Content marketing plays a large role in educating. Consumers are always looking for answers, wondering where they can find a solution to their problem. Posting weekly to the blog about various topics doesn’t just increase search engine optimization, but customers are learning about our industry and our company. If a customer or an employee has a question, I’m here to help answer that question, whether it’s through e-mail, a letter, face-to-face, a blog post, or another avenue.