Do you really have to kiss up to clients?

There’s a fine line between ‘relationship building’ and toadying. When your interactions verge into just telling clients what they want to hear, it’s time to reconsider.

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• Do great work and deliver on time, and your client will love you. • Make your client look great in front of her boss, and your client will love you. • Win awards for your client and her organization, and the client will love you.

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