Does your marketing tell a story?

People can ignore banner ads and skip videos, but stories are are always compelling.

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We’re just a few months into 2015 and some are already dubbing it the year of the story. The concept of “story” is nothing new, of course. The earliest cave paintings date back as far as 40,000 years and savvy brands have been connecting with customers through stories as far back as John Deere’s customer magazine, The Furrow, launched in 1895.

The resurgence of story can be explained in many ways, as “traditional” marketing tactics become easier for customers to tune out, marketers have rapidly embraced content marketing. If we really consider the roots of content marketing—and Oscar award-winning storyteller Kevin Spacey, who gave the closing keynote at last year’s Content Marketing World agrees—it’s nothing more than telling a great story.

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