Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

Also: Uber partners with mass transit providers, how digital media will be disrupted in the new decade, and whether in-person or virutal activations will prevail in 2020.

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Cats drive massive engagement online, but the UPS Dogs’ Facebook page and Instagram account are treasure troves of engagement as well as furry faces. Though UPS did not create the social media profiles, the organization has reaped the benefits of boosted brand reputation. reported:

It all started in 2013 when UPS driver Sean McCarren created a Facebook group to pay tribute to their furry friends who add smiles and sunshine to even the dullest of days.  Not surprisingly, the group grew in leaps and bounds and UPS Dogs now has over 1.5 million likes on Facebook and 543K followers on Instagram.

The accounts’ continued high engagement numbers attest to the power of employee ambassadors and organically grown online communities.

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