Dolce & Gabbana defend comments after boycott calls

The fashion magnates said gay couples shouldn’t adopt children and that children born of in-vitro fertilization are ‘synthetic.’

Celebrities including Elton John and “Glee” executive producer Ryan Murphy have started a massive campaign to boycott fashion brand Dolce & Gabbana following comments from the company’s founders. The founders have responded in brief statements that feel more like defenses than apologies.

In an interview with Italy’s Panorama magazine, Domenico Dolce and Stefano Gabbana said they oppose gay couples’ adopting children or using in-vitro fertilization techniques.

“I call children of chemistry synthetic children,” Dolce said, according to a translation in The Telegraph. “Rented uterus, semen chosen from a catalog.”

Gabbana added, “The family is not a fad. In it there is a supernatural sense of belonging.”

Both Dolce and Gabbana are gay.

John posted this to Instagram to register his dissatisfaction with the comments:

#BoycottDolceGabbana became a trending topic on Twitter on Monday. The company’s Twitter account has no response to that hashtag. D&G’s latest Facebook post, which is dated March 13 and is about a world trip promotion, has hundreds of comments about the boycott.

“Just threw my cologne away,” one commenter wrote. “The smell of ignorance doesn’t suit me.”

Another wrote, “You two are 100% free to express your opinions. And we are 100% free to boycott your tired products.”

Gabbana did initially reply to John’s Instagram post, calling the singer a “fascist”:

Later, he published several Instagram posts about the singer’s comments, including this one:


A photo posted by stefanogabbana (@stefanogabbana) on

On Monday, Gabbana issued this statement:

We firmly believe in democracy and the fundamental principle of freedom of expression that upholds it. We talked about our way of seeing reality, but it was never our intention to judge other people’s choices.

Dolce issued a similar statement:

I’m Sicilian and I grew up in a traditional family, made up of a mother, a father and children. I am very well aware of the fact that there are other types of families and they are as legitimate as the one I’ve known. But in my personal experience, family had a different configuration.

Scott Galloway, a clinical professor of marketing at New York University’s Stern School of Business, told The New York Times that it’s “brain-dead to start making comments like this on behalf of a brand.” Do you agree, PR Daily readers?


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