Domino’s ‘We stink’ marketing push is paying off

In December, Domino’s Pizza launched a marketing campaign to promote its new and improved recipe that actually ripped the company’s old recipe. “The risk paid off,” Greg Burns wrote for the Chicago Tribune . “Despite rumblings in the marketing world about another New Coke-style flop in the making, sales at domestic stores open more than a year soared 14.3 percent in the first full quarter after the new recipe debuted. Domino’s marketing push helped lift the pizza market as a…

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