Don’t fret PR disasters too much; your brand has a window of opportunity to reassure consumers and boost sales

So your brand is getting smeared in the press because of a food poisoning incident, YouTube debacle, you name it. While it might seem disastrous to the company, you can actually use the press exposure to reassure consumers and boost sales, according to research by social media company Lotame. The research showed that one peanut butter company, embroiled in a salmonella outbreak, launched a campaign meant to reassure its customers. The campaign actually increased customers’ intent to buy the product …

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