Don’t fret PR disasters too much; your brand has a window of opportunity to reassure consumers and boost sales
So your brand is getting smeared in the press because of a food poisoning incident, YouTube debacle, you name it. While it might seem disastrous to the company, you can actually use the press exposure to reassure consumers and boost sales, according to research by social media company Lotame. The research showed that one peanut butter company, embroiled in a salmonella outbreak, launched a campaign meant to reassure its customers. The campaign actually increased customers’ intent to buy the product …
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.