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Nagano, Japan, 1998. American figure skater Michelle Kwan has just triple-Salchow’d her way to a heart-stopping performance at the Winter Games. The skating world is amazed. Yet Kwan earns a silver medal. She is bested by another — someone whose technical merit proved superior. The lesson here: If you want the top spot, you need the best. Thankfully, Ragan Communications — publisher of PR Daily — is inviting you to NYC this March for its

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