Don’t ignore these measurement rules in 2018

Make sense of the numbers with guidance from experts at Scripps Health, Southwest Airlines, KPMG and more.

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It’s a safe bet that most of your communications programs take place online—and that they have a lot of numbers associated with them.

It’s easy to get overwhelmed by the sheer amount of data, but if you’re not tracking the right metrics, you could be missing key insights about your efforts.

Are you following these principles recommended by the experts at the Measurement for Communicators Conference?

1. Use an analytics-friendly editorial structure to get more conversions from your content.

2. Present KPIs to senior leaders with visually appealing dashboards and visualizations.

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