Don’t wait for brand pages to do business communication on Google+

These characterize the advice pretty much everybody is giving about using Google+ for business or marketing. It’s so new, they say, and, importantly, Google hasn’t even launched business pages yet.

In the meantime, I’ve been marketing my business pretty regularly on Google+. You should, too. There are two big reasons why:

At last count, 25 million people had signed onto Google+.

That makes Google+ the fastest growing website in history, according to ComScore:

Considering that the vast majority of these people fit the early-adopter profile, you’d be nuts to ignore the opportunity to reach out based on what we know about marketing to early adopters. But how do we engage with these people in the absence of business pages?

That is the oddest question, since it comes from many of the same people, by and large, who insist that social media is all about relationships and engagement. Do we really need business pages to engage with people on behalf of our companies and clients?

Google+ offers easier ways for people to engage with people.